How to succeed: International fund distribution

Focus, being present and being patient – as well as having a suitable structure in place. These are some of the key factors to find success when it comes to international fund distribution according to representatives from the Nordic asset managers who joined a roundtable discussion in Stockholm in late spring.
The discussion, which was hosted in cooperation with Caceis Bank, comes at a time of industry consolidation – and during a period when there is increased interest in getting allocations in Sweden, thanks to the ongoing procurements from FTN, the Swedish Fund Selection Agency. That said, many Nordic asset managers are still interested in growing their presence outside of their home markets. “Evli is the third largest asset manager in Finland, and we are the largest bank independent asset manager. We have some EUR 22 billion in AUM with only EUR 4 billion from clients outside of Finland. We’ve had
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