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Read more about our membershipsDesigning a fund platform: Category breadth and the optimal number of funds
Tell Media Group recently sat down with Anders Funck, fund selector at Movestic, for a discussion on how they work with their fund platform with regards to category breadth and the optimal number of funds.
Movestic is narrowing its fund range to give clients meaningful choice without unnecessary duplication. Anders Funck, a fund selector at Movestic, explains how the company balances category breadth, competition and platform economics. Fund selection starts with platform architecture: which categories are needed, and how many funds offer genuine choice? Movestic is moving away from breadth for its own sake. Each category must meet a client or adviser need, while every fund must add something distinct. The aim is a compact range that preserves choice, differentiation and competition. Ultimately, Movestic wants to create the best possible conditions for clients to gain
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