With a background as a sales trader, financial services consultant and head of investor relations and corporate communication, Åsa Wallenberg didn’t lack experience when she took on the role as head of funds at Storebrand Asset Management and CEO of SPP Fonder two years ago. The moving force behind the promotion from her previous role as director of communication at SPP, which she held for some five years, was the company’s ex-CEO, Sarah McPhee.
”What Sarah did was to expose me internally. She knew my background and I was included in projects that weren’t related to my formal position as director of communications. It gave me an important network and I was able to showcase my abilities. This is something I bring with me – to create opportunities for others,” says Åsa Wallenberg when we sit down for lunch at Luzette at the Central Station in Stockholm. She explains that in her current role it is important that she gives equal focus to both Sweden and Norway. ”It’s two very different markets and IThe full article is only available to members
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