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Before the summer, Tell Media Group sat down with Love Nordström, head of manager research at Swedbank, for a conversation about how one of Sweden’s largest banks thinks about fund selection in practice.
In a discussion that moved from portfolio architecture to manager selection and the practical realities of distribution, Love Nordström offered a detailed picture of a process shaped less by isolated fund performance than by fit, function and long-term usability within Swedbank’s advisory model.Love describes Swedbank’s fund selection work as closely integrated with the bank’s monthly “Investeringsstrategi” (Investment Strategy), formed through strategic allocation, tactical allocation and product selection, rather than as a stand-alone product shelf. The recommended fund range is built around a clear portfolio logic: each fund must have a defined role in the advice process, fit within the client’s
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