How to differentiate between green and black swans

Green swans are exponentially growing solutions to profound market shifts that challenge and change paradigms, values and other key factors, such as threats posed by climate change. However, they are not suited for investors looking to make a quick buck as they will only prove their value in the long run when the less adapted companies will suffer or default completely under the shocks caused by the green swans’ darker cousins, black swans.

However, spotting green swans in the stock market is not as easy as spotting their real-life white counterparts in your village pond. Sustainable solutions to global challenges are needed, but it is not yet clear which companies’ solutions will be scalable and which will grow up to be the providers of sustainable solutions of the future. All forms of manufacturing and use of raw-materials face challenges on the sustainability front, which is worth bearing in mind when evaluating a company offering a solution to a sustainability problem. Although the company might tick many boxes on one front, it might fall