When Erich Gerth joined fixed income specialist Bluebay at the end of 2012, he was happy that he joined an asset manager that at an early stage had expanded from its hedge fund origins to a business that combined both alternative and traditional asset management – something that is more common today.
“When I started, the alternative heritage of the firm was a differentiator and I think it’s very important that we ensure we keep our heritage from alternative asset management. If we didn’t, we would just be another long-only manager,” says Erich Gerth, CEO of Bluebay and head of RBC Global Asset Management EMEA-APAC. At the asset manager, he has built a single investment platform to ensure that everyone is working together. “What I’ve seen at other places is that the alternatives people have been cornered off and don’t want to mix with everyone else. At Bluebay, it’s essential that everyoneThe full article is only available to members
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